Where is my eButler?!
Yet another social tool arises from Silicon Valley: WhereBerry went live yesterday according to a New York Times article . people post activities they want to do someday, like restaurants they want to try, movies they hope to see or events they plan to attend. Their friends can comment and make plans. Do we really need another one of these? Really? Maybe we're destined to go through the same experience here as with too many credit cards in the wallet, but perhaps it's time to start innovating up a level. At some point a social PayPal, call it my eButler, will come along and start handling all this social stuff for me. I'm talking something a little more seamless than stuffing it into FaceBook. I don't want apps forcing me to think about my social graphs and run interference on who is zooming who (try WhereBerry and you'll see what I mean). In our quest for primary experiences - things we can do, touch, smell, feel - our time has become commoditized