Minding the Digital Store
Recently, a retail exec reminded me that not every retailer views their eCommerce channel as a store. For many brick-and-mortar retailers, selling online started as an experiment that was shunted to the side of the mainstream business. Granted, that may have been years ago for some. But it's only recently that many retailers are seeing their digital store as a top performer. Here's a great article from Deepak Gupta of LoginRadius that gives a strong argument for minding your digital store. Why You Need to Treat Your Website Like a Real Store If you sell anything on your website, you need to treat it like a real store. After all, it is a real store. It generates real money, and real people buy things from it. It’s just online. However, while many marketers may paint online stores and traditional brick and mortar stores with a different brush, they are a lot more similar than you might think when you take a closer look at them. The challenges of ec