Vision Statements: Gotta love 'em. Gotta hate 'em.
When it comes to creating a strong vision statement, the range of opinions out there is mind boggling. On top of that, the emotions people express on this topic are right across the board: from love, to hate, to complete indifference. And when you look at all the advice on what should go into a strong vision statement, no wonder the task scares people off. What's the big deal? Why are there so many failed attempts at articulating a vision. Here are some more common reasons. Why do vision statements fail? Vision by Committee Too often leaders confuse the act of crafting a vision with word-smithing a statement. They shuttle their leadership team off to a retreat and start messing around with words that are supposed to end up on a poster. The problem is, they have missed the point. It's not about crafting copy. It's about inspirational leadership. Vision by committee doesn't work. No Vision? No Statement At th...