Sava Transmedia - a new generation of F2P studio on the rise
Great interest in seeing where game development/distribution will go next. Many seasoned publishers believe the future is Free-to-Play (F2P) but with a social media / transmedia twist. Enter Sava Transmedia - out of Montreal - and their new game Rubber Tacos. They caught my eye as a company to watch, particularly, their partnership with Zynga to create and distribute... Rubber Tacos = Angry Birds + Cut the Rope + co-creation + friend challenges Their CEO, Alain Tascan (like many it seems) comes from the console world. He is a past VP with EA and Ubisoft. http://ca.linkedin.com/pub/alain-tascan/0/853/b96 Elements of Sava Transmedia's business model: 1) Reach - rather than going after 300MM console players with AAA sequels, go after 1B+ with a new genre of social play. 2) Different Audience - F2P social gamers are a different audience, demanding a different experience 3) Designers - more than 50% female designers/developrs - to help engagement with