Interactive Campaigns - some GOOD, BAD, and UGLY
Here are some case studies on some relatively recent digital campaigns I thought I'd share. See the Good, Bad and the Ugly in action: GOOD Nike Take Mokum and the Nike Run House in Amsterdam - online/offline http://bit.ly/jCGtey GOOD because it's a beautiful local celebration of art, of city, and the love of running. MORE GOOD, and a little BAD Coca-Cola in Israel: The Recycling King (using Facebook Places) - Be global, act local http://bit.ly/keIxXh GOOD because it's a celebration of mobilizing people for a good cause. BAD because their 'Recycling King' crown feels like a Burger King ripoff ;-) UGLY Nestlé: The Jesus KIT KAT Viral Campaign | Digital Buzz Blog http://bit.ly/kyagM9 UGLY because (IMHO) it uses mockery as a viral tool. Just another form of bullying really. What? Can't take a joke. Sure I can Nestlé, just leave the religious zealots out of it and create candy bar cure for diabetes would ya? Some other notables: GOO