Taking Stock of the emerging Content Marketing Stack
Rethinking the role of content in your organization? Exploring how unified content helps delivery a richer and more relevant experience? This article will be useful for thinking through what's required to not only reshape your content marketing strategy, but also the people, processes and tools required. Touted by Altimeter as " the next big thing in content marketing technology: the content marketing stack " illustrates content marketing tools as part of a hierarchical framework. In reading the article, the show how cloud service providers such as Adobe are well on their way to making this stack a reality. Even so, it's left to us to navigate the waters of adoption and change. The full article can be found here: Say Hello To The Content Marketing Stack