IRCE 2015 Trends - Part I
Recently, I attended IRCE 2015 in Chicago with some colleagues from DIG360 . The trends and key takeaways from other attendees have started to roll in. Here’s what some experts saw as trending at the show. Our observations (at end of this post) honed in on some very different observations. Some offered their predictions Coming into the show, Write2Market – a tech PR firm – suggested these are some trends to watch for at IRCE 2015: Trend #1: Going Mobile – 41% of retailers say they are not successful at mobile marketing Trend #2: EMV (Europay, MasterCelerantTech2card and Visa) – “smart chip” technology will, for many, require costly new POS hardware. But the risk of being at fault by not following regulations means ‘git-er-done’ is the only option. Note: the US is playing catch up on this compared to other countries such as Canada. Trend #3: Customer Experience (CX) – expect a plethora of CX providers offering new and better ways to interact with customers.