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Showing posts with the label Retail

The Company Lifecycle - from Russia with love?

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Is the cycle of life for a company universal? Recent research from the Russian retail service sector suggests some strong commonalities. Four fundamentals of expansion "In this book we tried to find and explain characteristics, features and reasons of expansion of the service sector in Russia over the last decade. And our research was based on four fundamental points." 1. New management approaches "Firstly, over the last hundred years the world economy has gone through a revolution in the service industry. Greater significance of human factor and automation demands of companies to change management approaches since traditional management theories based on manufacturing experience which dominated in the 20th century are least appropriate for service companies. " 2. Defined stages demand different management systems "Secondly, any service company as well as any company in the world passes through defined stages of growth, progress and regression d...

Minding the Digital Store

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Recently, a retail exec reminded me that not every retailer views their eCommerce channel as a store.   For many brick-and-mortar retailers, selling online started as an experiment that was shunted to the side of the mainstream business.  Granted, that may have been years ago for some.  But it's only recently that many retailers are seeing their digital store as a top performer. Here's a great article from Deepak Gupta of LoginRadius that gives a strong argument for minding your digital store. Why You Need to Treat Your Website Like a Real Store If you sell anything on your website, you need to treat it like a real store. After all, it is a real store. It generates real money, and real people buy things from it. It’s just online. However, while many marketers may paint online stores and traditional brick and mortar stores with a different brush, they are a lot more similar than you might think when you take a closer look at them. The challenges...