Mastering the Hackathon: 5 Key Lessons


Recently, our creative folks at Work at Play took a 24-hour hiatus from client work to innovate and ideate. We call the event MoFiDy - Make it or Fake it Day. A MofiDy is our take on doing a hackathon; it's an opportunity for staff to take on an innovative challenge and show their creative chops.

Our latest challenge? Alice in Wonderland meets Kinect: take your favorite chapter from this classic story by Lewis Carroll and bring it to life using Microsoft Kinect. 

The experience was a great success, surprising us all on the depth and variety of innovation possible in 24 hours. 

Here is what we learned:
1. Building anticipation gets everyone fired up
2. Constraints give focus to creativity
3. Competition fuels the fire
4. Collaborative storytelling takes practice
5. Embracing the afterglow requires some forethought
See the full article here:  How to Run a Great Hackathon

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