Seeking Greater Relevance: Can it be Measured?

What is Relevance and how do we measure it?

The answer proves to be more elusive than one might think. Here's one take served up by the wisdom of the crowd on Yahoo! Answers:

Relevance is a term used to describe how pertinent, connected, or applicable some information is to a given matter. It has unique significance in a variety of fields.

Source(s):

http://en.wikipedia.org/wiki/Relevance

Relevant (bad pun) perhaps, on a subjective scale:  from irrelevant to completely relevant and everything imaginable in between.  But without specific context, not very useful.


In the context of content optimization, relevance-related services are showing up with increasing frequency.  Take Efi Rodik for example, CEO and founder of Relevantor LLC.


What is Relevant Content Anyway? « Relevantor

relevantor.wordpress.com/.../what-is-relevant-content-anyway/
2 Feb 2012 – Relevant, relevant content, relevancy. These have become very popular buzz words in the digital marketing industry lately.

What Is Relevantor™?

Relevantor™ is a content optimization service that delivers relevant and appropriate content to every visitor on your website. By doing so, Relevantor will dramatically decrease bounce and abandonment rates while increasing the conversion rate and visitor engagement.


    


Forgiving Mr. Rodik for the name, Relevantor looks to offer content optimization for small scale marketers.  A mass market offering for the SOHO and SME.

Think I'll take it for a test drive.  Stay tuned.

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