Interesting Twitter Example

In my last post, I talked about Twitter moving towards a freemium model with premium corporate accounts. I haven't looked into the premium perks yet. To warm up on the topic, here's a new corporate twitterer (they just showed up in December) that does a pretty good job of micro-blogging. Thanks to my colleague, Jon Maltby, for pointing this one out. No premium account here, but a good use of the basics.


Elite Resorts, open for business...

http://twitter.com/eliteresorts

...this happens to be for luxury travel, but could easily but modeled for other industries such as home builders - high end home buying (like our friends and Standard Pacific Homes).

The tiny.urls are directed to their marketing site which is quite attractive – a good example of compelling visuals:

http://www.eliteresortsofasiapacific.com/home.php

I say 'interesting' because so far they don’t have much of a following (1 follower at time of writing) even though the design and content is pretty good.
According to their blog, they just opened for business on December 16th. Will be interesting to see how it takes.


~a

Comments

Post a Comment

Popular posts from this blog

The Company Lifecycle - from Russia with love?

Image
Is the cycle of life for a company universal? Recent research from the Russian retail service sector suggests some strong commonalities. Four fundamentals of expansion "In this book we tried to find and explain characteristics, features and reasons of expansion of the service sector in Russia over the last decade. And our research was based on four fundamental points." 1. New management approaches "Firstly, over the last hundred years the world economy has gone through a revolution in the service industry. Greater significance of human factor and automation demands of companies to change management approaches since traditional management theories based on manufacturing experience which dominated in the 20th century are least appropriate for service companies. " 2. Defined stages demand different management systems "Secondly, any service company as well as any company in the world passes through defined stages of growth, progress and regression d...
Read more

Rebirth of the Digital Twin

Image
The term "digital twin" has been popping up a lot lately.  Serious deja vu .   I recall it being used years ago in engineering, manufacturing and academic circles, but not the popular press.  Not back then.   Curious .   Is there a DT rebirth going on? Apparently so... Source:  Google Trends According to NetworkWorld... A digital twin is a digital representation of a physical object or system. The technology behind digital twins has expanded to include large items such as buildings, factories and even cities, and some have said people and processes can have digital twins, expanding the concept even further. The idea first arose at NASA: full-scale mockups of early space capsules, used on the ground to mirror and diagnose problems in orbit, eventually gave way to fully digital simulations. But the term really took off after Gartner named digital twins as one of its top 10 strategic technology trends for 2017 saying that within three t...
Read more