Cisco = Collaboration. WebEx = Meetings??

Cisco continues to push collaboration as a key differentiator.  Recent announcements focus on mobile integration with iPod and iPad.  The company has built out its collaboration suite of products and services with an impressive array of new tools and capabilities.

 
But there can be some confusion.  WebEx, part of Cisco since 2007, is synonymous with Web Conferencing. Not so much Collaboration.  Ironically though, WebEx needs to be positioned much closer to a collaborative value prop as conferencing becomes more and more commoditized.  However, the closer WebEx gets to 'collaboration' the closer it gets to the rest of Cisco.  Time for some serious brand repositioning.  WebEx and Cisco offerings include...

WebEx Meeting Center
http://www.webex.com/lpintl/us/sem/web_conferencing2.htm?CPM=KNC-sem&TrackID=1021381&semid=spSqnJjDz_3722660756
Caters to Enterprise, Small Business and Channels
14 Day Trial

WebEx Meetmenow
http://meetmenow-uk.webex.com/
Appears prominently in search engines but is no longer available

WebEx Meet (beta)
http://www.webex.com/meetbeta/lp/?CPM=KNC-sem&TrackID=1021381&semid=sf2W8CA0n_3929739746
Free to end users.

Cisco Show and Share:
http://cisco.com/web/offers/video/showandshare/freetrial.html?imm_cid=08-9E&imm_mid=1&imm_kwd=cisco%20show%20and%20share&PR_CODE=191583_11&keyCode=191583_11
30 Day Trial

Cisco Quad:
http://www.computerworld.com/s/article/9177967/Cisco_Quad_set_to_ship_before_November
Enterprise social aggregation (like a corporate Tweetdeck)
Currently in closed beta.

As WebEx get pulled more deeply into the Cisco brand family, positioning will become incredibly important to ensure both End User and Enterprise are reached with the right message.

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