Business Model Design for the Masses

It is fascinating to watch Osterwalder's Business Model Canvas catching on - and used for business ideas large and small across the globe.  With all the buzz about how to monetize this, how to monetize that, people are inevitably looking for an effective way to communicate their business ideas.  The Business Model Canvas provides that right balance of visualization and rigor to get the ball rolling.


What starts for many as a simple value exchange...




...quickly grows into a much broader view of an open business model.  Without the right tools to express themselves, many innovators get bogged down early in showing how the idea works.

Not Jörgen Dahlberg.  Here's his idea.

It's about putting on a profitable stage racing (mountainbiking) event in 2012:
  • The first iteration of his idea (found here) began as a reality show.
  • The second iteration builds out the value proposition and the potential partnerships needed.
  • In the third iteration the author adds a flow model which illustrates how racers, sponsors and media will interact across the event lifecylce.
  • Then, in the fourth iteration they are actually piloting the idea and taking it boldly to market as "Masters of the Trail - The mountainbike event of the decade".  Wow!
You can find the event page here: mastersofthetrail.com

Osterwalder's Business Model Canvas is useful for exploring this four-way value proposition between racer, brand, media carrier, and event viewer.  Nothing too fancy.  Just a visualization of an idea that gets to the heart of the business case faster when the dimensions of the canvas are used.

Thanks Jörgen Dahlberg for taking the time to share you idea and the thought process.
Good luck with the event in 2012.

This is home turf for mountainbikers in my 'hood':  North Shore Mountain Bike Association.
Been over the handlebars a few times myself ;-)

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